Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-solving

Pavan Soni

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline.

Pioneered by ideo and Stanford business school, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn't be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. The method is increasingly being used in a wider context and can help us address a vast array of problems.

this book attempts to offer a Practitioner's perspective on how the tenets, methods and discipline of design thinking can be applied across a range of domains, including to everyday problems, and help us become expert problem-solvers through the use of the appropriate tool sets, skill sets and mind-sets.


Hacks for Career and Life – A Millennials’ Guide to Making it Big

Sandeep Das

Being a millennial is not easy. While the average millennial struggles with low remuneration and motivation, there are others who become Instagram influencers and earn oodles of money and fame.

This book aims to provide life hacks that can help millennials face the world professionally and personally. It discusses various topics along the lines of entrepreneurship, self-help, technological disruption and financial literacy. In this holistic guide for today’s millennials, the author breaks down various day-to-day business concepts such as pricing, inflation, GDP and so on. The book also provides a glimpse of industries—FMCG, consulting, e-commerce, banking—to help readers understand the culture and demands of these industries. The book tries to speak to all kinds of millennials, be it the ones starting their slash careers or those beginning a new entrepreneurial venture. Hacks for Life and Career includes tips on managing difficult bosses and colleagues along with life hacks to upsell oneself in a corporate career. It also provides career-related assistance like creating an impactful resume and acing various rounds of job selection. The book answers the often-asked question of whether to pursue an Indian degree or an international degree. And finally, the secret sauce that will help them land that job with a nine-digit salary.

The book will appeal to millennials who are trying to make a career in corporate India.

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The Cave - An Internet Entrepreneur’s Spiritual Journey

Alok Kejriwal

By the time he was thirteen, Alok Kejriwal had begun to have profound spiritual experiences. Separated from his parents at birth, he was raised under the loving care of his Nana and Nani. During the course of these life-altering events, Alok realised that his life was not going to be a usual one.

Over the next few years, Alok met unusual and blessed holy men who uplifted him. He visited temples and sacred places where he had transformative experiences. In November 2011, Alok visited a remote cave near Ranikhet in Uttarakhand that changed him forever.

The Cave is an insightful, honest and deeply personal account of Alok’s spiritual journey. With characteristic candour, he shares intimate aspects of his life that bring meaning and balance to his journey as a successful digital entrepreneur.

A playbook of the principles of success that Alok has acquired over the years, The Cave details the amazing opportunities that are available to us all, if only we follow our heart as much as we follow our mind.


Smash! The Rise of Indian Badminton: Stories of Grit & Triumph

Benedict Paramanand

Badminton has become a popular sport in India thanks to Prakash Padukone, Pullela Gopichand, Saina Nehwal, P V Sindhu, Jwala Gutta, Ashwini Ponnappa, Kidambi Srikanth, and a few others. Each of them has a riveting story. The author has tried to weave all their stories into a fascinating canvas.

This book is about how Indian badminton emerged as a global powerhouse in over a decade; what’s gone into the making of several world champions; who all played pivotal roles, and much more. It also reflects on the current shortcomings that could slow down the rise of the sport and how they could be addressed.

Anyone keen on learning the secrets of peak performance from Indian champions and their coaches; how to bounce back stronger from setbacks; how and how not to lead a team, will find this book appealing.

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The CEO Factory: Management Lessons from Hindustan Unilever

Sudhir Sitapati

For six decades Hindustan Unilever has remained among India’s top five most valuable companies. No other Corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal street and it is famously a factory for CEOs. For the first time comes a book that decodes how this great business works – from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-unilever people? What is the company’s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, the CEO factory is an MBA course in a single book.


Becoming You – Stories of Courage & Vulnerability

Caroline Cares

Six humans willing to show you what they went through – the good and the bad from five different countries with a diverse range of experiences. This book offers you a melange of experience and expertise in Entrepreneurship, networking and relationships, failure and success, social influence and branding, pain and struggle, unconditional love and what it means and how it feels to be intentional in your life.

  • Diverse and unique paths to nurture Self discovery,

  • Powerful stories about life transitions,

  • Building meaningful relationships personally and professionally.

  • The impact of earnestness in business and life.

  • Tried and tested practices and a depth of experiences you.

We invite you on this journey of honesty with us and that through your own growth we are with you. Peace & blessings !


Unearthed – An Environmental History of Independent India

Meghaa Gupta

Protesting against dams, protecting tigers, hugging trees, saving seeds, making room for elephants, battling mountains of waste, fighting air pollution, coping with soaring temperatures-India and its people have shared a remarkable relationship with the environment.

From the Green Revolution to the National Action Plan on Climate Change, Unearthed: An Environmental History of Independent India chronicles the country's historical movements and significant green missions since 1947. Interspersed with lots of trivia, tales of eco-heroes and humorous cartoons, this easy-to-read account uncovers the story of a past with the hope that we will rewrite India's future.

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Social Entrepreneurship in India: Quarter Idealism and a Pound of Pragmatism

Madhukar Shukla

While the phrase ‘Social Entrepreneurship’ sounds oxymoronic, it certainly is not an unfamiliar concept in the Indian market and society. India is a hub of social entrepreneurship and has a long history of doing business for social causes. The business giants like Amul, Aravind Eyecare, Lijjat, Sulabh Shauchalay, etc. have been solving social problems through entrepreneurial strategies since ages. Inspired by tech giants like Uber or Paytm, aspiring entrepreneurs are looking for problems that can be solved through new business ideas.


The emergence of social entrepreneurship as an identifiable sector and as a discipline/field of study has become a social phenomenon. The book starts with tracing the historical roots and the milestone which have led to the recent emergence of social entrepreneurship as a recognized sector of practice and study. Rather than fitting ‘social entrepreneurs’ in a box, it identifies the qualities and patterns of successful social entrepreneurs, both as a person and how they function. Sifting through these diverse approaches to solve social problems, it proposes five broad but distinct types of Indian social entrepreneurs.


It describes how social entrepreneurs, like any other entrepreneur, identify opportunities and gaps in the ‘market’, develop innovative solutions to address those problems, and use entrepreneurial strategies to build and scale their ventures. It also discuss the key problems of access to basic social goods (e.g., education, healthcare, credit, etc.) by the poor segment of Indian society, the challenges in servicing this segment and successful entrepreneurial models which social entrepreneurs use to impact their lives. As scaling the impact is an essential requirement for the social entrepreneurs to make a difference in the society and lives of people, the book also discusses three different ways in which social entrepreneurs scale, and the prerequisites and challenges in scaling.

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Non-Obvious Mega Trends

Rohit Bhargava

What if you could predict the trends that will change your business?

For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.

Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.


  • How might the evolution of gender fluid toys change our culture?

  • What can the popularity of handmade umbrellas and board games teach us about the future of business?

  • Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?

The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.

You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.

Saying No to Jugaad - The Making of Bigb

Say No to Jugaad – The Making of Bigbasket

T N Hari

Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems.

The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories.

Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.

Big Billion Startup - The Untold Flipkar

Big Billion Startup – The Flipkart Story

Mihir Dalal

The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live.

IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology.

Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.

Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.

The Moonshot Game - Adventures of an Ind

The Moonshot Game – Adventures of a Venture Capitalist

Rahul Chandra

India's start-up revolution began in 1998, when the first venture capitalists (VCs) arrived from the US and backed early businesses in IT services for global corporates. The second wave came in 2006 when home-grown VCs raised large amounts of capital and funded products and services companies for Indian consumers.

This is a gripping behind-the-scenes story of a VC's journey, right from the beginning of the second start-up revolution in India in 2006 until the end of the funding frenzy in 2016. A story about how global conditions, local consumers, founder ambition and good old greed shaped the start-up story in India.

Rahul Chandra is the co-founder of Helion Ventures, and in this candid memoir he tells us about his journey building one of India's oldest VC firms. In a remarkably gripping account, he recounts his adventures in India's hyper-funded start-up ecosystem.

The Moonshot Game gives readers an insight into the secret world of a VC, with unguarded stories involving large bets and big mistakes, and tales of how one juggles several investments at the same time.

Rahul shows why being a VC is a constant journey of ups and downs, why building value is a long-term business, and why no amount of failure can be an excuse to lose optimism in the power of entrepreneurship.

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Flawed: The Rise and Fall of India’s Diamond Mogul Nirav Modi

Pavan C Lall

In early 2018, the implosion of Nirav Modi's Firestar Diamond International, on its way to becoming India's first truly global luxury company, threw the country's diamond industry and its banking system into utter disarray. Allegations against Modi, of defrauding banks to the tune of US$1.8 billion, brought a whole business community under scrutiny and escalated rapidly into an international scandal.

Based on personal encounters, incisive interviews and meticulous research, this riveting narrative exposes the incredible twists and turns of the Nirav Modi story - of a third-generation diamantaire who moved from Belgium to India to apprentice with his uncle, Mehul Choksi, an established diamond merchant with extensive connections; of an astute businessman whose firm grip over an intercontinental supply chain saw his branded jewellery stores dotting not just every Indian metropolis but also marquee locations such as London, New York and Hong Kong; and of a reclusive, inscrutable man with a penchant for the high life that possibly led him to fly too close to the sun.

As the Nirav Modi saga - complete with his arrest on international soil, rejected bail pleas, extradition theatrics and the frenzied pursuit of diamond-trading minutiae by investigative agencies across three nations - continues to make headlines, Flawed recounts in close, compelling detail the rise of a global player and his equally dramatic fall. Arresting and revelatory, it raises indispensable questions about how one man's drive to succeed at all costs can jeopardize an entire ecosystem.

How I Almost Blew It – Incredible Lessons from India’s Most Successful Digital Entrepreneurs

Sidharth Rao

There’s never been a better time to be an entrepreneur. The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches.

But, for every new venture that made it, there are numerous others that didn’t. The untold story of the successes is that every one of them almost didn’t make it. Each one had a near-death experience, almost shut down, almost sold itself too short—in short, almost ‘blew it’.

How I Almost Blew It talks to some of India’s biggest entrepreneurs—Sanjeev Bikhchandani (Info Edge and Naukri.com), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery) and Girish Mathrubootham (Freshworks) and others—to tell stories that shock, reveal and inspire. Quick-thinking, astute decision-making and—occasionally—sheer dumb luck is what stood between them and the abyss. These heart-stopping stories of near-fiascos are industry wisdom, yes, but also critical life lessons.

Cities and Canopies: Trees in Indian Cities

Harini Nagendra

Native and imported, sacred and ordinary, culinary and floral, favourites of various kings and commoners over the centuries, trees are the most visible signs of nature in cities, fundamentally shaping their identities. Trees are storehouses of the complex origins and histories of city growth, coming as they do from different parts of the world, brought in by various local and colonial rulers. From the tree planted by Sarojini Naidu at Dehradun's clock tower to those planted by Sher Shah Suri and Jahangir on Grand Trunk Road, trees in India have served, above all, as memory keepers. They are our roots: their trunks our pillars, their bark our texture, and their branches our shade. Trees are nature's own museums.

Drawing on extensive research, Cities and Canopies is a book about both the specific and the general aspects of these gentle life-giving creatures.

Do Better With Less – Frugal Innovation for Sustainable Growth

Navi Radjou

This groundbreaking book, by the bestselling authors of Jugaad Innovation, shows how India can harness the three megatrends -- the sharing economy, the maker movement and the circular economy -- and disruptive technologies such as AI and 3D printing to generate jobs and drive inclusive and sustainable growth in the decades to come.

The world faces a stark challenge: meeting the needs of over 7 billion people without bankrupting the planet. India, with its large population and limited resources, is at the very epicentre of this challenge. It also offers a creative way out. Its resilient jugaad mindset, dynamic ecosystem of start-ups and enterprises, and the practice of NGOs and governments working together promises not only to meet its own requirements in a sustainable way but also the needs of billions around the world.

Packed with over fifty case studies, Do Better with Less offers six proven principles that Indian entrepreneurs and businesses can use to co-create frugal solutions in education, energy, healthcare, food and finance that are highly relevant to India and the world.

This book is India's guide to claiming global leadership in frugal innovation.

Don’t Startup: What No One Tells You About Starting Your Own Business

Karthik Kumar

No one tells you that:

  • Money is seldom the reason why people don't start businesses - fear of money is.

  • Failures will far outnumber successes. Make failure a friend. Become familiar with it - know how to look it in the eye and find out more about it.

  • People do business with people they like and are familiar with. To most people, YOU are the business.

  • There is no good or bad investor; there are only right or wrong investors.

  • What makes an entrepreneur special is the bridge of intelligence between the left and the right brain, the bridge between Business and Art.

Through this never-before-seen side of entrepreneurship, Karthik Kumar explores the various emotional challenges an entrepreneur faces and also tells you how to overcome them. Don't Startup is not about giving you the knowledge and the know-hows of starting up. It is about imparting the wisdom that Karthik has gained from his journey and how that wisdom will be the strength in yours.

Sahara: The Untold Story

Tamal Bandyopadhyay

Sahara Group, the second largest employer in India, is embroiled in a legal battle with the regulators. Two of its firms are under a strict directive from the Supreme Court of India to refund all money that it had collected in the form of deposit or debentures to all its depositors within 3 months. Sahara : The Untold Story is a highly illustrated, anecdotal account of the biggest crisis ever for this corporate giant, how it originated in the first place and, years later, how and why they are wrapped up in the same kind conflict once again.

Two of the Sahara group of companies are impeached by the Supreme Court of India with violation of regulatory norms by selling off public debentures and raising money. They are under a deadline of 3 months to refund all the money to their investors. The group has a history of a tussle with the income tax department as well. In 1996, IT charged them to furnish all details pertaining to a list of 100 MLAs, MPs, and eminent dignitaries, who were supposedly depositing mammoth amounts of black money with them. What followed was a string of ultimatums from the IT department to Sahara, and Sahara group forefending their strikes every time with all the possible excuses. What is more intriguing and equally amusing is that such a corporate giant does not have all details of its depositors. There are myriad instances, vividly picturing each and every detail of this debacle, capturing even the subtle nuances of the complicated battle, in this book.

Sahara : The Untold Story is an insight into the powerful corporate giant, revealing some unheard and buried secrets.

The Vijay Mallya Story

K Giriprakash

K. Giriprakash’s book, titled The Vijay Mallya Story is an intriguing story of the life of Vijay Mallya, an Indian industrialist with a history of ground-breaking success. He was given numerous titles, like the King of Good Times, The Liquor King of India, King of Good Thrones, and many more. The making of this industrial tycoon, his success story, the story of his decline with the downfall of Kingfisher, and a lot of important events from his life are presented in the book.

Vijay Mallya is a name that has been heard with relation to a lot of important and prime events, be it through his presence in Indian parliament, being an owner of IPL team Royal Challengers, Bangalore, or being an industrialist. Giriprakash has included lesser-known facts and stories from the professional events of Mallya’s life in this book. Mallya had three decades of success with numerous businesses. The book not merely includes the professional life of Mallya, but also of his childhood events, the business acumen he was born with, and how he shared his relationship with his father. The book explains how his skills and the business-dealing abilities got him a long period of unmatched success, while the fall of Kingfisher has been a break in his reign.

The author has done in-depth research on Mallya’s life, and the major and minor events of his business life with some interesting details of his young days are all included in a compact and captivating manner in this book. Penguin Books Limited published this book in 2014 in paperback.

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Booming Brands – Inspiring Journeys of 11 ’Made In India’ Brands

Harsh Pamnani

In today’s changing, competitive and crowded marketplace, building an admirable brand has become one of the toughest and most important tasks for entrepreneurs and marketers. Moreover, many marketing strategies that used to work in the past are becoming obsolete today. If you are looking for answers to burning questions such as:

  • How were new age admirable brands created from scratch?

  • How did these brands achieve popularity in a highly crowded and competitive market?

  • How did entrepreneurs behind these brands identify new opportunities and create million-dollar markets?

Then Booming Brands is a gold mine of information that you can’t afford to ignore. The lessons derived from the hard-earned success of these 11 Indian brands from multiple industries and domains, can help you carve out your own journey and brand strategy.

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Experiments in Leadership : A comprehensive guide for Leaders with 80+ real-life case studies

Girish Batra

Experiments in Leadership gives an insider’s perspective on successful leadership and self-development. The author shares his experiences and the experiences of others through case studies and stories in a fun, casual and conversational tone that will resonate with readers. It’s inspirational, insightful and offers alternative perspectives on dealing with problems leaders in any industry may face, encouraging her/him to introspect. Quirky, witty, highly-relatable, yet full of wisdom, this book is a must read for anyone who is a leader or is aspiring to be a leader.

The ultimate Sales Accelerator

The Ultimate Sales Accelerator: One Surprisingly Powerful Strategy to create EPIC Sales in Business and in Life

Amit Agarwal

There are 7.7 billion sales owners in the world because everyone in the world is either selling a product, service or idea. The fact that everybody is selling brings its own challenges and possibilities. How can high growth companies and start-ups successfully win clients in the face of unprecedented competition?

Is there a structured and hassle-free way for a sales owner to become a trusted advisor?

How can you become a great storyteller and move people?

Rather than following a complex set of processes that don’t work, is there a simple way to create predictable sales?

Can ONE sales strategy be applied in both the business and personal context?

Narrating 31 experiences from Business to Business (B2B), Business to Consumers (B2C) and Personal life scenarios, this book reveals one simple and powerful sales strategy that is the perfect answer to all the above questions. What’s more, it provides you with an easy to implement and clear blueprint of this strategy.

This book is for everyone who wants to create EPIC Sales in Business and in Life."

Gross Roots Innovato

Grassroots Innovation: Minds On the Margin Are Not Marginal Minds

Prof. Anil K. Gupta

A moral dilemma gripped Professor Gupta when he was invited by the Bangladeshi government to help restructure their agricultural sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Professor Gupta to found what would turn into a resounding social and ethical movement— the Honey Bee Network— bringing together and elevating thousands of grassroots innovators. For over two decades, Professor Gupta has travelled through rural lands unearthing innovations by the ranks—from the famed Mitti Cool refrigerator to the footbridge of Meghalaya. He insists that to fight the largest and most persistent problems of the world we must eschew expensive research labs and instead, look towards ordinary folk. Innovation—that oft-flung around word—is stripped to its core in this book. Poignant and personal, Grassroots Innovation is an important treatise from a social crusader of our time.

The impatient manager

The Impatient Manager

Walter Vieira


The rules of the corporate world are now dynamic like never before. For managers, the marathon race, starting at the bottom of the pyramid and working their way upto the top in 20–30 years, is no longer a fundamental truth. With executives reaching the corner office in less than 10 years, the workplace and its aspirations have reached a new high. Impatience is now seen as a virtue and this book addresses The Impatient Manager. The book provides strategies for a faster route to corporate success and at the same time provides caution signs that will prevent career crashes in the fast lane. Using his classic engaging, anecdotal technique, the legendary Walter Vieira takes readers through their own success marathon, sprinter style.

value creation

Value Creation

Gautam Mahajan


Increasing disruption, diminishing returns, and demanding Customers require business leaders to create more Value, remain relevant, and stay ahead of competition. CEOs have to evolve a “Value Creation” culture for the company so as to properly balance the interests of Customers, Employees, Investors, and the Marketplace.

This pathbreaking book shifts the focus to Creating Value for the entire business ecosystem and not just for the shareholders. It will launch organizations into the world of Value Creation and will convert good CEOs and companies to great ones with longevity and higher profi­tability.

The tip of the iceberg

The Tip of the Iceberg : The Unknown Truth Behind India's Start-Ups

Suveen Sinha


A wave of entrepreneurship has been sweeping across India. The success of start-ups like Flipkart, Snapdeal, Paytm, Ola and others has veered the discourse towards high valuations. But what we mostly see is only the tip of the iceberg. Behind every high valuation today is a story of blood, sweat, toil and tears. For every entrepreneur who has an amazing success story to tell, there are countless others who have fallen by the wayside. The going has often been a far cry from the presumed romance of breaking the mold, disrupting order and changing the world. It is this desire to change the world that drives successful entrepreneurs, for they alone have the blind passion that is often the difference between success and failure, and they are the ones who love the journey more than the destination.


Today, when questions are asked about whether the start-up party is nearing its end, and whether we will soon see a rerun of the dotcom bust of the early noughties, it is time to remember India’s start-up warriors. This is the story of their remarkable journeys. Some found their destination. Some did not.

Suveen Sinha is the national business editor at Hindustan Times. He writes on a range of issues relating to business, economy, sports and movies. He has been a journalist for twenty-one years, with stints at Business Standard, Business Today and Outlook. In his spare time, he tries to write books, the first of which, Driven—the memoir of former Maruti Suzuki chief Jagdish Khattar, which he co-authored—was published in 2013.

Queue Jumping

Queue Jumping

V. Raghunathan


The book is a tongue-in-cheek focus on our propensity to jump queues, irrespective of our educational, economic or social background, which frequently shows utter disregard for fairness and civility towards others. But in the process, the book does introduce available international literature on queue jumping to the readers to help them become ‘better’ queue-jumpers!

A wise man once said that half of life is showing up -- and the other half is waiting in line. In a nation of a billion people, hai,' and we made it our motto.) And if so, how can you jump queues better? Which excuse works like a charm? How should you backtrack if someone objects? Does it help to make eye contact? Are we generally accommodating of queue-jumpers and why? More importantly, what does queue-jumping say about us as a people? Does it mean we lack a sense of fairness and basic concern for others? These are questions of everyday survival that bestselling author V. Raghunathan first threw up in Games Indians Play and now takes up at length in The Good Indian's Guide to Queue-jumping.

There's no escaping queues. We find ourselves in one every day -- whether to board a flight, for a darshan at Tirupati or, if we are less fortunate, to fetch water from municipal taps. We no longer wait for years for a Fiat car or a rotary-dial phone, but there are still queues that may last days, like those for school admissions. And then there are the virtual ones at call centres in which there's no knowing when we will make contact with a human. So if you can't escape 'em, can you beat 'em? Mercifully, yes. (After all, our national hero once pronounced, 'Hum jahan khade ho jaate hain, line wahin se shuru hoti

India Reloaded

India Reloaded

Dheeraj Sinha

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!

Are you ready for the corner office

Are you ready for the corner office?: Insights from
25 executive coaching experiences

Pradipta K Mohapatra and Ganesh Chella

This book is a collection of 25 inspiring stories about the unique and personal developmental journey of 25 senior leaders towards the corner office. Seen through the eyes of their Executive Coaches, each of these stories tell us how they found answers to critical questions such as 'Am I ready for it?', 'How do I prepare to get there?', 'How do I learn to succeed once I get there and how can I enjoy the journey while I am at it?' The term 'corner office' is really a metaphor for anything significant that these leaders wanted to achieve in their professional careers and personal lives.

Sexy successful spiritual

Sexy Successful Spiritual

Vineetha and Athrey


Sexy Successful SpiritualTM is not just an interesting book to read on a lazy Sunday afternoon. It`s a set of tools that, when you use, can make you, your work, your relationships and your brand unstuck. It is a complete antithesis to everything that has been bandied about under self-help, plain vanilla motivation and conventional spirituality. For the first time, you and everything you represent - your life, work, relationships - can be sexy and spiritual; they can be successful and spiritual - completely, unabashedly and without guilt.

It doesn't hurt to be nice

It Doesn't Hurt To Be Nice: Rediscover Life with a Pinch of Salt and Humour

Amisha Sethi


Kiara is a dynamic, thirty-something girl who has reached great heights professionally, and is the apple of the eye for almost everyone who knows her. But she never took any short cuts to become happier, wiser, healthier and more compassionate. She had to find rays of hope where the dark tunnel seemed unending, and identify shade in life's burning path. She found little pearls of wisdom in chasing her dreams, in spreading laughter, in learning from scriptures and philosophers, and even at one point in almost ending her life.


More than Kiara's story and the wisdom she achieves through the various dramatic and hilarious experiences, this book is a motion picture with you in the lead role. You as the 'hero' who can beat the most stubborn of villains — most of which lie deep within us…our fear, unkindness, selfish interests, negative thoughts and jealousy. You as the 'heroine' who is sharp and witty in talking, selfless and caring in love, and charming and beautiful inside out, like none other (perhaps a 2.0 version of you). Walk with Kiara to find a better you, because It Doesn't Hurt to be Nice.